The Cycling Culture Museum is a cycling museum recently established by the Giant Group. Beginning with the first steerable bicycle built in 1817, the exhibition hall offers a progressive showcase of the remarkable allure of bicycles, spanning from historical evolution to industrial development, advancements in craftsmanship and science, as well as the global cycling culture and the future. In addition to exhibition visits, courses, and other activities, the museum also features stores selling gifts, souvenirs, coffee, and light snacks.